Internet users live with the times and favor fresh content. Whether they are looking for a high-tech product or the menu of a restaurant, they have no desire to come across information that dates from Mathusalem.
So at work: regularly publish original content linked to current events and / or web trends (to optimize the natural referencing of your pages) , offer added value to your readers. And be the first to react to major developments affecting your field of activity, in order to reaffirm your expertise even more.
Do you have hundreds of old items? They're not lost: update them to give them a boost!
"People don't read content that is too long", "no need to write a novel" ... It is a fact: on the web, anything that exceeds a few hundred words too often resembles heresy.
In reality, it is the opposite. Not only do digital readers love long content, but so does Google. Indeed: length is often synonymous with relevance, and in the eyes of the search engine, relevance is the Grail. A subject covered in depth will therefore attract readers and help boost your SEO !
